AI search, AEO, and GEO for agencies
Practical guides on adapting your agency to the shift from Google to AI search. Written for agency owners, not SEO theorists.
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The Best AI Visibility Tools in 2026 (An Honest Field Guide)
Profound, Peec AI, AthenaHQ, Otterly, Scrunch — every serious AI visibility tool compared honestly. The one thing they all share: they measure the problem. Whether you need measurement or execution is the real decision.
Advanced GEO Strategies for Businesses: The Layer Past the Basics
Every 'advanced' GEO guide is a beginner checklist with more items. The actual advanced layer — the fan-out map, the sentence bank, the corroboration pipeline, the decay tracker — with the artifacts to run each.
ChatGPT Ads: What They Cost, Who Sees Them, and What They Can't Buy
ChatGPT ads went from a $200K pilot to self-serve in months and now sit on a quarter of commercial prompts. The mechanics, the costs, and the structural ceiling nobody prices in.
The Single-Origin Method: How to Create Facts AI Engines Have to Cite
Every GEO guide says 'publish original data' — none show you how. The single-origin method: inventory the facts only you own, write them in extractable form, place them where engines look, verify the citation.
AI Search Traffic Attribution: Why GA4 Undercounts AI Referrals by Half
A big share of your AI-referred traffic files itself as Direct. Why referrers die in transit, the exact GA4 channel-group regex that catches what survives, and the three-layer stack that recovers the rest.
Do You Need a GEO Agency? Agency vs Tools vs In-House vs Self-Serve
The four ways to get AI search visibility — a GEO/AEO agency, self-serve tools, an in-house hire, or a licensed platform — with honest costs, timelines, and the decision framework to pick the right one.
How to Build a GEO Strategy Without an Agency or Tools
You can build a real GEO strategy with free tools and manual work — here's the exact playbook, what it costs in hours, and the point where DIY stops working.
Semrush AI Visibility & Semrush MCP: What They Do (and What They Don't)
An honest look at Semrush's AI Visibility Toolkit and its MCP server — what they measure, what they connect, and the gap between tracking AI search and actually producing it.
What Is an AEO Agency? What GEO Agencies Actually Do (and Cost) in 2026
An AEO/GEO agency gets your brand cited inside AI-generated answers — here's what the good ones actually do, what they charge, how to vet them, and the red flags that mean rebranded SEO.
llms.txt: How to Create an AI Crawler File That Actually Works in 2026
llms.txt gives AI models a curated map of your site's best content. How the spec works, what the data says about whether it moves citations, and how to ship one in 30 minutes — with ours as the example.
Entity SEO for AI Search: How to Build Knowledge Graph Presence in 2026
AI engines retrieve entities, not keywords. How to make your brand a recognized entity — Wikidata, Organization schema, consistent identity — using our own setup as the worked example.
Claude SEO: How to Get Cited in Claude AI in 2026
Claude is the quietest engine but reaches the highest-intent enterprise buyers. Here's how to optimize for its unusual preferences: Brave indexing, authorship, depth, and honesty.
The AEO Checklist: A 40-Point Audit for Answer Engine Optimization in 2026
A practical 40-point AEO checklist covering technical access, content structure, schema, authority signals, and measurement — scored against our own site so you can see what a real audit looks like.
How to Track AI Citations: Mentions, Share of Voice, and What Counts
How to track AI citations and measure mentions across ChatGPT, Perplexity, Claude, and AI Overviews — rank trackers can't see them. Manual baseline first, automated when it breaks.
Schema Markup for AEO: What Actually Works in 2026
Does schema markup improve AI citations? The honest answer is more nuanced than the standard advice — here's what the controlled studies show and which schema types actually matter.
Perplexity SEO: How to Get Cited in Perplexity AI in 2026
Perplexity cites sources on every answer — making it the easiest engine to win and to measure. Here's how to get your brand into its numbered citations.
How to Get Cited in Google AI Overviews: A 2026 Guide
AI Overviews now sit on a fifth of Google results and steal the clicks that used to be yours. Here's how to become the cited source — from ranking fundamentals to answer-first structure.
ChatGPT SEO: How to Get Cited in ChatGPT Search in 2026
ChatGPT is where your buyers ask who to hire. Here's how to get cited — Bing indexing, crawl eligibility, answer-first structure, and the earned-media bias most guides skip.
What Is GEO? Generative Engine Optimization Explained for 2026
GEO (Generative Engine Optimization) is the practice of optimizing content and brand presence for generative AI systems. Here's what it is, how it differs from SEO, and what actually works.
Self-Hosted vs SaaS SEO Tools: The Agency Owner's Dilemma
Should your agency self-host its SEO infrastructure or stay on SaaS? The real costs on both sides — per-seat math, lock-in, maintenance — and when each path actually wins.
GEO vs SEO in 2026: What Agencies Need to Know
GEO isn't replacing SEO — it's completing it. How the two disciplines differ, why agencies need both, and how to run them in one workflow without doubling the workload.
What Is AEO? Answer Engine Optimization Explained for 2026
AEO (Answer Engine Optimization) is the practice of getting your content cited as a source in AI-generated answers. Here's what it is, how it works, and how it differs from SEO.
How AEO Works: Answer Engine Optimization for Agencies
The agency operator's guide to AEO — what the work actually is, how to run it across a roster, and the capacity problem that decides whether you offer it or just talk about it.
AI Search Is Eating Your Agency
Your clients are already asking ChatGPT who to hire — and forwarding you the screenshot when they're not in the answer. Why the agency model breaks, and what the ones who adapt look like.