The agency for the answer engines.
When buyers ask ChatGPT, Perplexity, or a Google AI Overview who to hire, the engines name two or three brands. A GEO agency's job is making yours one of them — with evidence, not adjectives.
What a GEO agency actually does.
Strip the acronym and the job is five things. Any agency selling you GEO should be able to show each one — this is ours:
Prompt mapping
We learn how your buyers actually ask — the 50–200 prompts that precede a purchase in your category — and which brands the engines name today. That map is the strategy; everything else executes against it.
Entity engineering
Schema, knowledge base, canonical phrasing — making your company machine-readable so engines state your facts instead of guessing them. Most brands are described wrong because they never said it right anywhere.
Evidence publishing
Engines cite what exists in one place. We publish the facts only you own — your data, your process, your results — in extractable form, on a cadence, every week.
Third-party corroboration
What others say about you outweighs what you say. Reviews, directories, earned media, community presence — the corroboration layer that turns a self-claim into something engines repeat.
Share-of-answer measurement
Not rankings, not visibility scores — whether you're named on the prompts that matter, per engine, tracked monthly. Citations decay; the measurement is how you notice before the pipeline does.
Do you need a GEO agency at all?
Maybe not yet. If your buyers don't research through AI answers, you're early — and being early is fine. But in considered-purchase categories, buyers are already asking engines who to trust.
The honest decision isn't “do we need GEO” — it's who does the work: agency retainer, self-serve tools, in-house hires, or the platform door below.
Hire an agency
When you want the outcome priced, not the process managed. Right for brands where a client is worth $10K+ and nobody internal owns AI search.
Buy a self-serve platform
Profound, Peec, AthenaHQ — dashboards that measure visibility. Right if you have a team; wrong if you need the work done.
Build in-house
Full control, full cost: a strategist, a writer, and the tooling. Right at scale — slow to stand up before it.
License the agents
Our third door. The platform does the execution; your team owns it. Agency capability without the retainer.
Five questions to ask any GEO agency — including us.
The category is new enough that most “GEO services” are rebranded SEO retainers. These questions separate them in one call:
"Show me prompt-level tracking, not a visibility score."
A score can climb while the prompts that matter stay lost. The unit that matters is the buyer prompt and who gets named in its answer.
"Who writes the evidence, and who approves it?"
If the agency's plan is 'optimize your meta tags,' it's 2019 SEO renamed. If it's 'publish facts only you own,' they understand the mechanism.
"What do we keep if we leave?"
Content, schema, and the knowledge base should be yours. An agency that holds assets hostage is renting you your own presence.
"How do you handle third-party corroboration?"
Engines distrust self-claims. If the answer doesn't include earned media, reviews, or community presence, they're only doing half the job.
"What happens when citations decay?"
Citation isn't a trophy — engines rotate sources constantly. The right answer is a refresh cadence, not a one-time optimization.
Same system. Two ways to use it.
Done for you
Our team runs the whole system — senior strategists plus the seven-agent fleet — on your brand. Two engagements per month, citation guarantee at 90 days.
Run it yourself
The same seven-agent system, licensed to your agency or in-house team. Self-hosted, unlimited clients, you own the infrastructure and the data.
What buyers ask before they hire one.
Makes AI engines name your brand when buyers ask for recommendations. The mechanics: map the prompts buyers ask, engineer your entity so machines understand you, publish evidence only you own, build third-party corroboration, and measure share of answer per engine. It's SEO's output applied to a different surface — the synthesized answer, not the results page.
Find out if the engines name you — or your competitor.
The Full-Surface Audit maps your priority prompts and shows exactly who wins them today. It stands alone — you keep it either way.